Huawei is hard at work on its alternative operating system and is gearing up to release the first devices with HongMeng OS in October. The brand has reportedly shipped 1 million devices for testing purposes and is also working hard on trademarking the HongMeng name in a growing number of countries across the world.
HongMeng trademarks on WIPO
The latest patent in the World Intellectual Property Organization (WIPO) Global Brand Database reveals that a request to trademark the HongMeng name has been filled in a broad list of countries including Australia, Canada, Cambodia, the European Union, Indonesia, India, Mexico, Spain, Switzerland and Thailand.
Last month, the HongMeng trademark was approved by the Chinese National Intellectual Property Administration (CNIPA). The trademark descriptions reveal that HongMeng will be used for a range of devices from smartphones to tablets and PCs.
Building a new mobile OS from scratch is certainly no easy feat and competing with established players like Android and iOS will undoubtedly be a challenging undertaking. The largest factor here is the app support and we’ve seen reports that Huawei could partner up with Aptiode, which boasts a 900,000 app portfolio to act as a replacement for Google Play.
Huawei also has its own App Gallery store but will need to bring most of the top apps there if it wants to stay relevant. In the end more competition leads to better products so we’re looking forward to see what Huawei’s HongMeng OS has in store.
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